You've found the design agency that fires up the energy in your brand ✨
Elevated brand positioning & visual identity design forcult-status brands.
A perfectly positioned & premium brand needs a strategic & captivating visual identity. It's simply essential to propel your business into an in-demand brand with cult-status. I work with you to create:
🔥 Messaging that captivates & activates
🚀 Fcukin beautiful, flexible, consistent visuals
🤩 A suite of digital assets to launch quickly
SASANA
ORGANIC
CLOTHING
ORGANIC CLOTHING &
CONSCIOUS-LIVING BRAND
SLEEP
THRU
BABY BRAND WITH A GSOH
FOR KNACKERED PARENTS
Real-world results...
Following our work together, my clients have achieved:
Viral TikToks (leading to an 85% up-turn in online sales), collaboration requests from well established & aligned brands, invitations to be featured in publications by globally famous wellness brands, stocked on Amazon, endorsed by leading wellness brands (Liz Earle, Ingrid Raphael), and features in lifestyle media including; SheerLuxe, You Magazine, Stylist Magazine, OK Magazine, Woman's Own, Country & Town House Magazine, Woman & Home Feel Good You, Metro Newspaper, Daily Express and Now Magazine.
Featured Work
My clients are challenging the huge global brands, bringing customers something better, more meaningful & more intentional & commanding high-profile press attention.
YAHYA
ALBISHRI
HIGH-END SAUDI FASHION BRAND
Core Services
If you’re here, there's no doubt you're an exceptional founder, with a fiery passion for your beautiful & effective products, which genuinely change peoples' lives. You're building something big.
But you've outgrown your first couple of branding iterations, and in the crazy, online noise of today you've decided – ‘it's time to do things properly, and for long-term growth’.
If this is you, let me welcome you to GLOW CLUB - my VIP high-touch 1:1 studio space with a simple, three-step, highly potent process:
1. Immersion - establishing an empathetic connection with my clients
2. Premium positioning - channelling my luxury-brand experience to position their brand properly to call in the right people and ensure their brand commands attention
3. The Live-Brand Evolution Method™ - my real-time, immersive & collaborative design experience
GLOW CLUB delivers you a meaningful brand identity with aspirational visual story-telling, to ensure that the right people get what you're doing and immediately want to be part of it.
Meet the Founder
I’m Amy, and I founded 'Mad about the Brand' out of an irrepressible passion for applying the years of luxury-brand design psychology that I learned working with brands like Moët & Chandon, Krüg Champagne, Harvey Nichols, Jaguar Land Rover, John Lewis & Marc Jacobs to help purpose-driven wellness brands who exist to change lives for the better, and for the long-term.
Working with brands who exist to uplift health in any guise; physical, mental, emotional or spiritual - or all four combined - I create beautifully aligned & distinctive 'premium-aesthetic' identities with personality that bring messaging to life, and go on to change lives.
And I get pretty fcukin excited celebrating my clients' results - seeing them doing dream collaborations, getting approached by big name brands to feature in their publications and seeing their viral social media posts lead to INSANE online sales increases of over 80%.
Words from my brilliant clients:
"Amy is the creator of my brand name and visuals. Working with her was so incredibly easy and enjoyable. She nailed the brief and I couldn't be more thrilled with my branding.
I highly recommend working with Amy."
Amy Oldfield, Founder of
Body Theory by Amy
"Amy is the powerhouse behind the Neon branding. She was an absolute joy to work with and captured the agency's vibe first time round! We have so many complements on our brand and social feeds and that's all thanks to the work we did with Amy.
Highly recommend."
Anna Frapwell, Founder & CEO
of Neon Digital
"Amy is a Godsend - an extraordinary visual intelligence and super easy to work with. It's just lovely watching her develop our brands."
Dr Kate McAlpine, Pra-academic - Creating practical knowledge that enables people to thrive (Founder & CEO of Citizens 4 Change & ConnectGo)
"It makes a huge difference when you work with someone who exudes positivity and passion – something Amy has in spades. Amy & I had been ad agency colleagues and now we work together supporting local women’s charities. She’s recently been instrumental in a brand refresh project which has helped to drive some incredible commercial results. She just ‘got’ the brief. She understands how to weave emotion through her work & hit the right tone. She’s an accomplished branding designer, tenacious businesswoman and always ready to listen and learn. Work with Amy, have a joyful experience, and see the results roll in."
Hannah Stapley -Parker
(Agency Owner & Marketing Leader)
"Your advice & words of wisdom along the way, has helped immensely to really make my messaging clear, as well as identify the three main areas of my business and having individual brand logos for each of them has also given me such confidence in 'what I offer'. The goal is to work across all three areas, prompting them separately but as part of the while brand. This just wouldn't have been possible without the coherent and identifiable branding you have designed!"
Kate Campbell, Founder of Wonderlust - a movement to cultivate creative thinking
"Amy led our rebrand at a critical time in the life of our organisation. We were about to undertake a significant move as well as a rebrand and rename.
Getting the new brand right would be absolutely key. Amy spent time with us getting to know us and our values & developed a brand identity for us that reflected both who we were and our aspirations for us following our move.
Amy asks all the right questions, works well with her clients and is very open to their ideas and suggestions."
Wayne Massey, Pastor of
B&A Church, Bristol
Elevated brand positioning & visual identity design for
cult-status brands.
To propel your business into an in-demand, cult-status brand, I work with you to ensure premium positioning with a strategic & captivating story-infused visual identity. Together we will create:
🔥 Messaging that engages & activates
🚀 Fcukin beautiful, flexible, consistent visuals
🤩 A suite of digital assets to launch quickly