Why a brand's story is the critical component for success...

So we all know the world is NUTS right now - it's a noisy, fast-paced and highly competitive and aggressive market, where...

I know the exact components to ensure your fashion brand finds it’s way into the hearts & minds of your people. It's pretty simple, there...

Crafting a compelling brand story is essential for long-term success in the world of fashion.

The intention of this post is to save you time & money. But I want to start with a story, about the (suburban) legend Taylor Swift. On...

So, I'm working with a brilliant client, right now, in real time. We are in the revisions stage and things are going brilliantly. We had...

OK - the word sustainability gets chucked about a LOT, as there is sadly a lot of green-washing going on these days too. I wanted to...

Have you even thought deeply about your true brand purpose?? Or is it one of those sentences you've quickly written and gone, 'yeah...

If your brand shows up in several places online, and you have a couple of different 'arms' of your business (say a podcast and an online...

A lot of people refer to me as a graphic designer, and I kind of get why. But in fact these two disciplines are really pretty different,...

A few weeks ago BBC Radio 1 had a theme running through their programme about 'threads of life'. They were saying they believe that there...

I first wrote a version of this blog post in another lifetime (well 2018 actually, but it feels that way). These pieces are as relevant...