CLOUD CLOTH
CLIENT
Cloud Cloth
TYPE OF CLIENT
Sustainable skincare brand, committed to long-term processes - such as cotton cultivation in cooler climates, & experimenting with local cotton growing in Lancashire.
CATEGORY
Brand name, logo design, packaging co
BRIEF
My client came to me in 2017 with the product idea but not the name or the branding. They were extremely clear about needing a very light, contemporary and clean look & feel for the branding to compliment what the product does. Similarly the name needed to convey the feeling customers get from using the face cloths.
WHAT WE DID
I took my client through my brand naming framework to come up with the brand name, and from there designed a simple & stylish wordmark with different weight fonts to help visually explain the brand name & concept of the cloths. I then worked on some packaging concepts which have since been developed further by the client.
RESULT
The name 'Cloud Cloth' perfectly fits the product and what it does - light as a cloud and super soft on delicate skin.
My client was extremely happy with the new brand name and logo and the brand has gone from strength to strength with their products stocked on Amazon.
