HAVE
QUESTIONS?

1) We have a short meet & greet call to see if their is client/designer chemistry and for you to ask me questions/give me a brief overview of your business 2) Admin - contract & 50% deposit 3) Brand immersion call - a Zoom session where we dive deeply into every area of your business - history, current position & big vision 4) Strategy work including sign off of brand strategy & moodboard 5) Design stage 6) Brand activation - full guidelines, all files packaged ready for use, Canva Pro set up (if included in the offer) 7) Feedback & testimonial request Simpler projects have less stages but roughly follow the same process!

Email please. It's simplest & easiest and allows us both to stick to our normal working hours, whatever they may be. As I work for myself sometimes I work evenings & weekends so you may hear from me during odd hours (I won't be expecting to you reply until it's convenient). I tried a project management portal and just found it added unnecessary stress to clients and workload to me. All projects run via email and calls now. Rest assured I will respond to any questions as soon as I can within my working hours for that day - I would only ever expect you to do the same! ​ For the immersion call, strategy presentation, design solution & first round of feedback I ask we do video or voice calls for efficient communication and rapport building : )

Your printers should have templates for me to drop designs into - they will have an artwork spec for me to follow so please ask them for that. Any items you are printing are your responsibility - please ask your printer for a physical proof before proceeding to print loads more. If your printer is hassling you to print without a proof - this is a warning sign! Sometimes you might need to pay for the proof (that is just the way it is).

Yes - I will prepare a contract for us both to sign before the work commences. Once I receive that and the 50% deposit we are good to go!

I like to use some fonts with small license fees for your project as this will give us way more choice & interesting options. We're talking around $20/$30 max usually per font - this is paid directly to the font owner (Foundry) for you to download and install on your computer. ​ We can of course use free fonts, just tell me if that's what you want. At the end of the project I will send you links to download all your brand fonts and installation is super easy in a few clicks.

When we start the project I will add key timings to the contract which as far as possible I ask that we stick to (give or take the odd day here & there). Please think carefully before starting this project and make sure you are really ready to be present and engaged during it's life-span. I ask for feedback on any designs within three working days of me sending or presenting them - it's very important to keep up the momentum so the project retains energy and dynamism. If there is an unexpected loss of contact from your side (unless something very unfortunate/serious has happened) I may need to put in a 'project re-start' fee depending on the amount of hiatus time.

Absolutely possible! I work with several clients in this way. Very happy to chat about on-going design work you might require, where I execute your branded content & marketing collateral for you so it always looks exactly how it should, and you can focus on your own areas of genius.

I will know at the start broadly how long it will take us. The time-frame is written into our contract to protect us both. Unless I fall under a bus, I will always make deadlines & give you plenty of warning should there be a need to extend things by a couple of days or so. In return I ask that you are available for quick feedback after every round of designs sent over (3 working days max).

You don't : ) - we have an immersion session where you just need to answer all my probing questions about your business, from it's conception to the future goals for it. I ask & listen, you just tell me about your passion! I will send over the list of questions beforehand to allow you to gather your thoughts and jot down any notes if that helps you formalise things - but it can literally be a brain dump, don't worry about it if it all feels like a jumble. It's my job to unravel it all for you.

There's absolutely no need for you to have any idea about this before we work together. That's my job to work it out for you & it comes out of the strategy work. I will ask you to do a bit of simple quick Pinterest mood-boarding though just to see what's in your head!

Just tell me : ) I appreciate honesty & directness. Try to remove personal opinion and ideas on how you like to decorate your home from 'what is right for the brand & will appeal to my ideal customer'. But we will talk it through - I am always fair and I ALWAYS listen to what you have to say. If your business pivots/changes in any way after we start (or changes name) and things need a complete rethink then we will need more budget. Often the changes required are much smaller than you think to get it right though. ​ Most importantly - honest, respectful, direct communication please! Ghosting won't be tolerated, please & thank you.

When designing your branding I often choose 'free to use' images from stock to help bring the branding to life. I try to choose from free stock libraries as far possible too, again any which carry a license fee you will need to license at your end for use within brand assets. I can send links to any used in mock-ups, and always advise you to get your own professional images done to help really differentiate you from everyone else. I know some brilliant personal brand photographers - just ask me!

I require a 50% deposit to book in your work - this plus the contract signing needs to happen before we have the immersion session. There will be a stipulated balance payment date towards the end of our project which will be agreed beforehand and written into the contract. Payment dates are payment dates - thank you in advance for your understanding. The balance must be paid before off-boarding, Intellectual Property ownership & final files are transferred over. ​ I am happy to consider slightly longer payment plans for GLOW and FIRE projects.

I say 4 rounds of developments following the initial designs & one round of last tweaks to finalise. Again I use my common sense and will only mention additional budget when I start to feel that my boundaries are being taken advantage of and things head towards a place of 'unacceptable quantities of revisions'. Mostly I do not act like a dick when it comes to making sure you are super happy with everything - that is always my top priority! ​ Core branding (logos, colours, fonts and key other graphic elements such as icons or illustrations) must be approved before any style guides or brand guideline documents are written (or specific assets designed for digital OR print use). ​ Changes which occur after any specifics are written/designed will incur additional charges.

That's why strategy plays such a big part - plus you need to be 100% happy with strategy & creative direction (which includes a mood-board done by me) so by the time you see first designs, you will already have a feel for what it could look like & without knowing it, be pretty onboard already - no nasty surprises!